Privacy Policy

Privacy matters to you as much as it matters to us. That's why we've collected the key information about how we handle your data on this page. This Privacy Policy applies to (i) our website [https://kevinvankerckhoven.com] and (ii) all (commercial) relationships between Kevin Van Kerckhoven (hereafter "we", "us") and visitors, leads, or business partners.

We always aim to act in accordance with the EU General Data Protection Regulation (GDPR – Regulation 2016/679) and Belgian privacy legislation.

Your Rights

You can exercise your privacy rights at any time, free of charge, by contacting us at privacy@kevinvankerckhoven.com. These rights include:

• Access to the personal data we may hold about you;
• Rectification, completion, or update of your personal data;
• Deletion of your personal data ("right to be forgotten");
• Restriction of processing of your personal data;
• Data portability;
• Objection to the processing of your personal data.

If you no longer wish to receive marketing emails, you can unsubscribe at any time via the "unsubscribe" link included in every newsletter.

What Personal Data Do We Collect?

We collect and process only the data you provide to us, or data that is technically necessary to operate the website:

• First name and last name (if provided);
• Company name (if provided);
• Email address;
• Information you submit in the AI Advisor quiz (such as industry, department, pain points, budget, timeline, and any optional context);
• Technical information: IP address, browser type, pages visited, and approximate location (via analytics).

We do not collect sensitive categories of data (e.g. health, political opinions, identity documents).

How We Use Your Data

We use your personal data only for the following purposes:

• To provide the AI Advisor service (including generating tailored reports and follow-ups);
• To send newsletters and updates (if you subscribe);
• To improve our website and services (analytics, monitoring, troubleshooting);
• To respond to enquiries and correspondence;
• To comply with legal obligations.

When Do We Collect Your Data?

• When you use the AI Advisor form;
• When you subscribe to the newsletter;
• When you visit the website (automatically through cookies/analytics);
• When you contact us directly (e.g. via email).

Data Retention

We retain personal data only as long as necessary for its purpose:

• AI Advisor submissions: kept for a maximum of 24 months unless you request earlier deletion;
• Newsletter data: stored until you unsubscribe;
• Analytics data: anonymised or aggregated after 26 months;
• Technical logs: kept for security purposes, normally less than 30 days.

Third-Party Access

We do not sell your data. Your data is only shared with third parties when necessary to provide or optimise our services.

These parties act as Data Processors under GDPR and process data on our behalf.

Other Websites

Our website may contain links to external websites. We are not responsible for their privacy policies or practices.

Updates

We review and update our Privacy Policy regularly. The latest version will always be available on this page.

Complaints

If you have complaints about how we collect or process your data, you may file a complaint with the Belgian Data Protection Authority (Gegevensbeschermingsautoriteit):

👉 https://www.gegevensbeschermingsautoriteit.be

Contact

For questions about this Privacy Policy or how we process your personal data: